Katie Linendoll sits down with Susan Reynolds, Vice President, Partner Ecosystem, IBM Watson Customer Engagement at IBM's annual IBM Amplify event in Las Vegas. Watson might be best known for his remarkable performance on Jeopardy, but this was only the start. As a leading edge cognitive system, Watson is forging new partnerships between people and computers . Susan discusses how Watson can help businesses better serve their customers, hospitals better understand their patients and retailers better target their audiences.